SourceLink CCG (Campaign Code Generator) generates unique codes so you can segment your customers into specific targets. SourceLink CCG enables you to:
- Accurately record and track the offers that customer segments receive
- Implement business rules for communication – amount and frequency per customer and segment
- Track and manage all communications that customers receive
- Email a notification to relevant marketing staff
- Analyze promotions to see which generate the highest response rates
- Calculate your ROI for each marketing campaign and communication
- Leverage your data and plan for effective follow-up marketing
As customers respond, SourceLink CCG creates user-friendly reports and graphs to show:
- Most responsive customers
- Most popular products
- Strongest offers
- Best packages and ads for each customer segment
- Most profitable geographic markets
- ROI on each promotion
What Results Can You Expect?
SourceLink CCG will:
- Identify segment targets to employ multiple communication strategies
- Provide a convenient and efficient way to manage customer communications
- Save time and reduce costs
- Offer a flexible and Internet-enabled solution
Let us know how we can help you.