Every Piece You Need For Powerful Direct Marketing
From data intelligence to intelligent inserting, from complex data services to advanced digital printing. SourceLink has the experts on staff – and the expertise in your vertical market – to create multi-channel direct marketing communications that drive results.
Needs Assessment
What is your vision for successful direct marketing? Let us help you clearly define your goals through needs assessment, align your marketing business objectives and determine performance metrics.
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Database Services
The SourceLink approach brings you a consultative business partner with a thorough knowledge of database marketing and deep technical resources and expertise. Let us develop comprehensive and strategic database solutions to drive results for your business.
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Data Analysis & Modeling
SourceLink’s sophisticated suite of data analysis and modeling programs helps you identify exactly which households are most likely to respond to your message. And more relevant and timely messaging yields more sales at less cost.
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Communication Strategy & Creative
You can have it either way: SourceLink can provide direct marketing creative for your campaigns. Or, as we do with many major national agencies, we can work closely with your agency to make certain your communication strategy is on target – and that your copy and offer are formatted to drive response.
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Communication Production
SourceLink has the capabilities to blend all of your communication efforts – marketing, account statements, fulfillment packages, and customer relationship management messages – whether paper-based or electronic, into a cohesive mix that reduces costs, maximizes lifetime customer value and adds measurably to your bottom line.
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Performance Analysis & Reporting
SourceLink offers simple response reports to complex comparative analytics. Dashboard reports give executives the big picture. Granular reports dissect all the campaign variables – down to each store or local branch. Use our interactive reporting tool to drill down into the data and easily go back up to an aggregate view.
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Let us know how we can help you.